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The Profit Academy for Interior Designers

 

Install the pricing, scope, and profit systems your design business needs to finally support you properly.

 

OPEN FOR ENROLLMENT 

ENROLL NOW

Ready to build profit into the way you run your business?

 

The beautiful work is already there. Now it’s time to strengthen the business behind it.

 

You can have projects on the calendar, clients saying yes, and A LOT of work in motion…

And still wonder why the money doesn’t match the effort.

That’s the part so many interior designers don’t talk about.

From the outside, your business looks busy. Maybe even successful.

But behind the scenes, you may be second-guessing your fees, absorbing extra client requests, staying up late to “just finish one more thing,” and hoping the project will still be profitable by the end.

The problem is not your talent.

It’s not your work ethic.

It’s not that you need to hustle harder.

You’re likely dealing with profit leaks.

And once you can see them, you can fix them.

The Profit Academy for Interior Designers is your ultimate guide to mastering the financial side of your design business. This 7-module implementation program will help you strengthen your pricing, build client trust, and create the thriving business that supports the life you want to live.

Your 3-Step Path To More Profitable Pricing

START PRICING FOR PROFIT

Your 3-Step Path To More Profitable Pricing

START PRICING FOR PROFIT

Imagine running your design business with more clarity.

 

The goal is not just to understand profitability better. The goal is to operate differently.

 

Inside The Profit Academy, you’ll learn to:

  • Price your projects with more clarity and confidence
  • Stop undercharging for the work you’re already doing
  • Get paid at every phase of your process
  • Create stronger boundaries around scope and revisions
  • Track profit weekly instead of waiting until the end of a project
  • Build a design business that supports your life, not just your clients’ homes

 

More structure. More confidence. More control. More profit left in the business.

That’s what we’re building.

The Profit Academy was the perfect next step in my education journey. I believe it has saved me years of trial and error and costly mistakes. I have no doubt it will pay for itself with my very next client.

Learning from Laura about the details of running a design business is incredibly helpful. She's open and honest and gets right to the point which I appreciate.

As a newbie, I think it’s wise to get advice for someone with such vast knowledge and experience.

Introducing The Profit Academy for Interior Designers

 

A 7-Module implementation program for interior designers who want stronger pricing, a cleaner scope, and more predictable profit.

 

The Profit Academy is not generic business advice.

It is built specifically for interior designers, decorators, stagers, and design professionals who are tired of guessing their way through pricing and profitability.

Inside the program, we focus on the parts of your business that directly affect your bottom line:

  • Your pricing.
  • Your process.
  • Your scope.
  • Your client boundaries.
  • Your weekly profit habits.

This is not about piling more work onto your plate.

It’s about giving your business the structure it should have had all along.

What Changes When You Stop Guessing at Your Pricing

BEFORE PROFIT ACADEMY

Guessing what to charge

AFTER PROFIT ACADEMY

Using a repeatable pricing formula

BEFORE PROFIT ACADEMY

Copying competitors’ rates

AFTER PROFIT ACADEMY

Pricing from your own numbers

BEFORE PROFIT ACADEMY

Removing hours from invoices

AFTER PROFIT ACADEMY

Billing accurately and confidently

BEFORE PROFIT ACADEMY

Feeling uncomfortable discussing fees

AFTER PROFIT ACADEMY

Explaining your fees professionally

BEFORE PROFIT ACADEMY

Forgetting management costs

AFTER PROFIT ACADEMY

Accounting for every stage of a project

BEFORE PROFIT ACADEMY

Hoping projects were profitable

AFTER PROFIT ACADEMY

Measuring actual project profitability

BEFORE PROFIT ACADEMY

Working harder without earning more

AFTER PROFIT ACADEMY

Building a business that supports your goals

Profit Academy is designed to help you move from uncertainty and inconsistent pricing to a clear, repeatable system you can use throughout your business.

I’M READY TO PRICE WITH CONFIDENCE

 

The System You’ll Build Inside The Profit Academy

 

Module 1: Know Your Numbers 

 
Understand your overhead, billable capacity, salary goals, and the financial realities of operating a design business.

Module 2: Calculate Your Profitable Hourly Rate

 
Determine what you need to charge based on your own business, rather than what other designers appear to be charging.

Module 3: Choose the
Right Fee Structure

 
Understand hourly, flat-fee, percentage-based, and hybrid pricing, and when to use each method.

Module 4: Price Procurement and Project Management

 
Account for sourcing, ordering, tracking, receiving, delivery coordination, deficiencies, and installation.

Module 5: Quote Renovations and Complex Projects

 
Build fees for kitchens, bathrooms, full-home renovations, and other projects with multiple phases and moving parts.

Module 6: Protect Your Profit

 
Strengthen contracts, boundaries, payment schedules, and internal processes while learning to evaluate project profitability. 

Module 7: Build Your Profitable Growth Plan

 
Use what you have learned to set financial targets, make stronger decisions, and build a more sustainable design firm.

Wondering if The Profit Academy is right for you right now?

 

The Profit Academy was created for interior designers, decorators, and design professionals who are ready to strengthen the business behind the beautiful work.

It's the right fit if...

  • You’re often wondering whether you charged enough
  • You’ve had projects that looked profitable at the start, then slowly lost margin
  • You find yourself absorbing extra requests to keep clients happy
  • You know scope creep is happening, but you’re not always sure how to stop it
  • You avoid looking closely at your numbers until you absolutely have to
  • You want to feel more confident presenting your fees
  • You’re ready for stronger systems, not more guesswork

 

This program is practical, direct, and implementation-focused.

It’s for designers who are ready to look honestly at their pricing, scope, and profit habits, and start making changes that support a stronger, more sustainable business.

If you’re ready to stop hoping the numbers work out and start building the systems that protect your profit, The Profit Academy is your next step!

 Choose your Profit Academy experience

Self-Study Foundation

$699

Learn the Framework Independently

 

This is the best fit if you’re self-motivated and ready to start making changes without live coaching or personalized support.

Includes:

âś” Access to the Profit Academy course curriculum
âś” Core pricing, scope, and profit trainings
âś” Templates, scripts, and worksheets
âś” Self-paced implementation

ENROLL in Self-Study

Signature Profit Systems

$1,299

Implement the System With Support

 

This is designed for the designer who doesn’t just want to learn the material, but wants support applying it to their own business.

Includes:

âś” Everything in Self-Study Foundation
âś” Live implementation calls
âś” Q&A and hot seat support
âś” Templates, scripts, and worksheets
âś” Guidance as you apply the material to your business
âś” Cohort accountability and support

ENROLL in Signature

Profit Accelerator

$1,999

Get personalized guidance to move faster. Highest-level of support.

 

This is the best fit if you’re ready to make focused changes, want more personalized support, and would benefit from direct guidance as you strengthen your business.

Includes:

âś” Everything in Signature Profit Systems
âś” 2 Private 1:1 mentorship sessions with Laura
âś” Personalized feedback on your pricing, process, or profit systems
âś” Support identifying your biggest profit leaks
âś” Clear next steps tailored to your business
âś” Priority guidance during the program

ENROLL in Accelerator

 

The Difference is in the System

 

Most design business advice tells you to charge more.

That’s only part of the picture.

Because if your pricing is unclear, your scope is loose, and your tracking is inconsistent, simply raising your rates won’t solve the deeper problem.

The Profit Academy helps you look at the full system behind your profitability:

How you price.
How you scope.
How you communicate.
How you track.
How you protect your time.
How you make sure the business is actually keeping enough of what it earns.

This is where profit becomes less emotional and more measurable.

And once you have the system, you stop relying on guesswork to make your business work.

Let's Meet

 

Hello there, I'm Laura Thornton! We're about to be great friends.

 
With 25+ years of experience in the design industry and a 7-figure design studio, I’ve been where you are—wondering how to price confidently and turn passion into profit.
 
For over two decades, I've owned and operated a design studio, navigating the challenges and triumphs of entrepreneurship. It's been a journey of discovery, filled with endless searches for information on how to achieve success and a profitable business. Now, after years of honing my craft and fine-tuning my business strategies, I'm excited to pass on my knowledge to you.
 
I created Profit Academy to teach you everything I’ve learned about running a successful and profitable design business.
 
This isn’t just a course; it’s the roadmap to financial confidence and freedom. I'm confident that together we can transform your business!

xo

Laura Thornton is the Founder and Creative Director of Thornton Design, an award-winning interior design firm established in 1999.

What you’ll walk away with

 

By the end of The Profit Academy, you’ll have:

âś” A clearer understanding of where profit is leaking in your business
âś” A stronger structure for pricing your services
âś” A consultation fee structure you can confidently use
âś” A clearer process for getting paid at each phase
âś” Scope guardrails that help protect your time
âś” Scripts for handling out-of-scope requests
âś” A weekly profit tracking rhythm
âś” More confidence in your numbers
âś” A better understanding of how to make your business sustainable

 

You’ll stop treating profit like a mystery.

You’ll start treating it like a system.

The cost of staying where you are

 

It’s easy to tell yourself you’ll fix your pricing later.

After this project.

After the next busy season.

After the client presentation.

After the installation.

After things calm down.

But the problem with profit leaks is that they don’t wait for a convenient time.

They continue quietly in the background.

One underpriced project.

One unpaid consultation.

One extra round of revisions.

One untracked change.

One more “quick” client request.

And suddenly, the year looks busy, but the business doesn’t feel stronger.

The sooner you install the systems, the sooner you stop repeating the same expensive patterns.

 

I'M READY FOR CHANGE

What Designers Are Saying about Profit Academy

Profit Academy gave me the tools to charge what I’m worth. I no longer feel guilty about my fees, and my profits have skyrocketed.

- Jessica R., Interior Designer

Laura’s step-by-step approach made pricing so clear. I finally have the confidence to quote projects without second-guessing.

- Emily T., Design Enthusiast

Laura, I really enjoyed your course. I loved that you were willing to share so much with us and give us a peek behind the curtain of your business.

Your Questions, Answered

 

 

You deserve a design business that pays you properly.

 

You should not have to keep guessing your fees.

You should not have to absorb unpaid extras to keep clients happy.

You should not have to wait until the end of a project to find out whether it was actually profitable.

And you should not have to build a beautiful business that looks successful from the outside, but feels exhausting behind the scenes.

The Profit Academy will help you install the pricing, scope, and profit systems that make your business stronger.

 

JOIN THE PROFIT ACADEMY

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